The Canton Fair — formally the China Import and Export Fair — is the largest trade event of its kind, held twice a year at the Canton Fair Complex on Pazhou Island in Guangzhou's Haizhu District. The 140th session runs from 15 October to 4 November 2026, in three five-day phases. This article is for companies attending with a buying objective rather than a look around, and covers preparation, method on the floor, and the follow-up where the actual value is.
The three phases, and why they decide your dates
Each phase covers different categories, so attending the wrong phase means the fair simply does not contain your product:
- Phase 1 — 15 to 19 October 2026: electronics, electrical appliances, machinery, tools, new energy, vehicles
- Phase 2 — 23 to 27 October 2026: home products, furniture, gifts, decorations, building materials
- Phase 3 — 31 October to 4 November 2026: consumer goods, textiles, personal care, medical supplies, toys, food
Opening hours run 9:30 to 18:00 daily. Details and the calendar entry are on our Canton Fair page. Buyers with products spanning two phases face a real choice: attend both with a gap in between, or use the gap for factory visits in the surrounding clusters — which is usually the better trade, per the map of manufacturing clusters.
Two months before
- Book accommodation early. Guangzhou hotel prices rise sharply and availability disappears during the fair. This is the single most common planning failure.
- Sort the visa. Business visas need an invitation, and processing time varies — see business visas and factory visit weeks.
- Register for a buyer badge in advance rather than queueing on the day.
- Define what you are buying. A written target list of categories, target price bands, volumes and required specifications. Wandering a fair without one produces catalogues and no decisions.
- Prepare a one-page RFQ in English and Chinese: product, specification, annual volume, packaging, required certification, target market. Handing this over instead of explaining verbally changes the quality of every conversation you have.
- Print business cards, and prepare a way to take structured notes.
Working the floor
The fair is too large to browse. The productive method is a filter, applied fast:
- Plan by hall, not by wandering. Halls are organised by category; map your target categories to halls before day one.
- Qualify each booth in about four minutes. Ask: do you own a factory, and where is it? What is your monthly capacity for this item? Which markets do you export to? Can you produce to my specification, and what is your MOQ? The distinction you are testing is in factory or trader.
- Photograph the booth sign with the company name and stand number before photographing products — otherwise your evening photo library is unattributable.
- Collect a catalogue and a card, not a friendship. The goal on the floor is a shortlist, not a negotiation.
- Do not close prices at the fair. Fair prices are opening positions, quoted to strangers, often without your specification or volume factored in. Real pricing comes later against a written RFQ.
- Ask for the factory address, and note which shortlisted suppliers are within visiting distance for the days after the fair.
- Take samples only where it matters. They get heavy fast; photographs and specifications travel better.
If your Chinese is limited, an interpreter changes what you get out of technical conversations — see working through an interpreter at a factory.
The days after the fair
This is where the value is created, and where most buyers stop. Use the days immediately after your phase to visit the plants of the three or four suppliers that mattered. A fair booth proves someone can rent a booth; a plant visit proves capacity, process and whether the company is what it claimed. Our sequence for that is in the factory verification protocol.
Back home, within a week:
- Send the written RFQ to every shortlisted supplier, identically, so quotes are comparable
- Run legal verification on the shortlist before samples, not after
- Order samples against a written specification, per sample types and the golden sample
- Ask for existing test reports and check them, per how to verify a Chinese certificate
What the fair is genuinely good for — and what it is not
Good for: discovering suppliers at scale, seeing physical product quality across many companies in a day, reading a category's price band, meeting people face to face, and spotting what is new.
Not good for: verifying anyone, negotiating final prices, or finding the cheapest source. The cheapest genuine manufacturer often does not exhibit at all — exhibiting is a marketing expense, and plenty of capable plants sell entirely through existing relationships. The fair shows you who is selling, not everyone who is making, as set out in Yiwu, Guangzhou or Shenzhen.
A trade fair is a discovery instrument, not a purchasing one. The buyers who get the most from Canton are the ones who arrive with a specification and leave with a shortlist of addresses — not a suitcase of catalogues and a good feeling.
Getting more out of a fair week
We plan the trip around the right phase and the surrounding clusters, pre-verify companies before you meet them, attend with our own people to handle language and technical questions, and convert the week into a verified shortlist with comparable quotes. Seven years, 3,500+ deliveries, 340+ verified suppliers — real projects in our case studies.
See business tours to China or start with supplier search.
